A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than other similar offerings.
Does your business use value propositions?
Do your sales people know and understand your value propositions?
Are they able to translate the value proposition so the customer has a clear understanding of the financial impact (revenue growth, cost savings, productivity improvement) of buying your product or service?
Next Generation Services can help business owners and sales leaders gain insight into the effectiveness of their value propositions and whether or not their sales people understand them well enough to extract optimum value from the customer.